TikTok Company’s new VR headset competes with Meta on price

A man wearing a Pico 4 headset looks to the side sitting next to another man wearing a VR headset

The Pico 4 headset is the closest and most powerful VR device to the Meta Quest 2 we’ve seen to date.
Screenshot: Pico / ByteDance

Meta is terrified of TikTok bossy presence in the social media market, and now it looks like the company behind the app, ByteDance, is coming for Meta’s stake in the Metaverse with a headset that’s the closest price we’ve seen to Quest 2.

Bytedance’s VR subsidiary, Pico, introduced the Pico 4 in an English-language live stream on Thursday that was equally thrilling and startling, mostly due to how much Meta seems to be chasing. The device will sell for $ 425 (€ 429) for the 128GB version and $ 492 (€ 499) for the 256GB version.

The important thing here, however, is that the device will only launch outside of its home country in Japan, Korea, and 13 countries in Europe, including the UK, France, Germany, Spain, and Italy. The Chinese market will receive its announcement on September 27, and full pre-orders will begin on October 18. The border noted that the headset may appear in the US eventually, based on FCC Archives.

The Pico 4 runs on a 2.84 GHz eight-core Qualcomm Snapdragon XR2 processor, according to product specification page. Considering that Meta has already entered into a contract with Qualcomm for custom chipsets, it will be interesting to see how powerful this device will be compared to future Quests. Otherwise, the Pico 4 boasts a rather robust resolution of 4,320 x 2,160 (of course, that’s 2,160 pixels per eye). The two 2.56-inch LCD screens boast a refresh rate between 72Hz and 90Hz.

The headband is just a single strap, but Pico is promoting the weight of the device to be balanced thanks to the 5300mAh battery located behind the head. The device controllers are also quite interesting. The rings, used by the headset to track positioning, are angled in front of the palms rather than around or in front of the hands. The four buttons used in most modern games are shared between both controllers.

But Pico is also advertising that you won’t have to use controllers for everything, as the device has hand-tracking capabilities. Obviously, the company hasn’t shown this functionality in action. The Quest 2 also has hand detection.

Last year, ByteDance bought Pico for an undisclosed amount. Pico has been ranked as one of the largest VR headset manufacturers. It was a deal that mirrored Facebook at the time of purchase Oculus back in 2014. Back then, we speculated that the owner of TikTok could have arranged a showdown against his rival in the social media space, and it looks like with its specifications and price announced, the company is ready to make a statement.

Meta recently hit the price of both its 128GB and 256GB Quest 2 models for $ 100, so the Pico 4 now comfortably fits the $ 399 Quest headphones.

But what can make a difference here is the software available for the device. Pico makes little mention of which games its system will support, but instead advertises proprietary sports programs and video content. Pico showed some upcoming games, including The Walking Dead: Saints & Sinners Retribution And Peaky Blinders: The King’s Ransom along with other virtual reality classics such as Gorn, and the company promised more VR games would come to the Pico store over time.

Pico appears to be chasing Meta and his metaverse directly with his “Avatar System”. Leland Hedges, the general manager of Pico, sported his rather gaunt, plastic-looking avatar, but apparently this avatar will be used in multiple applications, including “Pico Worlds”, the company’s answer to Horizon Worlds. by Meta. The company also boasts the ability of its device to track facial muscles that will be reproduced on player avatars.

“It really looks like me, doesn’t it,” Hedges said during the live stream in a very stiff and uncomfortable way. Horizon Worlds has recently become the target of many solo jokes how bad it isto the point that CEO Mark Zuckerberg had to come out and tell everyone that his avatar won’t look like a dead doll forever after enough graphical updates.

Pico is also sniping Meta before the company can announce its upcoming Meta Quest Prothan Zuckerberg recently She said was to be revealed in October during Connect’s annual conference. We still don’t know what kind of price model for the device once dubbed Project Cambria, though some rumors have suggested it could cost over $ 800, likely placing it around other mid-to-high tier headsets. Pico will presumably also work on a Pro model that includes eye detection, although we don’t know much about it at this point.

But what shouldn’t even be said is that ByteDance isn’t the best company out there when it comes to people’s private data. Was surrounded by scandal in recent months, after internal audio leaked, it claimed that user data could be seen by Chinese government officials. All this owner focus on his in-house shop makes him somewhat worrying.

At the same time, patents filed by Meta and revealed by the Financial Times have already shown the American company’s potential plans to sell facial expressions and more to advertisers. It is a pity two large companies with a long history of pledging user data they are also trying to be the biggest players for devices with the ability to keep track of the rest of our lives, including our movements.


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