The increasing refinement in taste and consumer preference is driving demand for the tonic water market. Fever-Tree and Fentimans are the major players offering premium tonic water to consumers with herbal infusions. Asia Pacific is expected to experience the fastest growth during the forecast period due to the growing demand for non-grain-based cocktails and alcoholic beverages among consumers.
Newark, November 13, 2022 (GLOBE NEWSWIRE) – According to The Brainy Insights, the tonic water market is growing at a CAGR of 10.8% from 2022 to 2030. The market is being driven by the reinvention of gin among millennials and the Gen Z, which led to an increase in the consumption of tonic water. Gin is made from juniper berries, which is rich in antioxidants and therefore is gaining attraction among the younger generation. Additionally, a gin peg contains fewer calories than other spirits, which has made it popular in recent years.
The growing popularity of mixers for improving the taste and flavor of spirits such as rum, whiskey, vodka, tequila and gin is expected to increase tonic water consumption. Additionally, the availability of tonic water in different flavors such as lemon, lime, berry, elderflower, and lemongrass is likely to push its demand further as consumers seek aromatic infusions and herbs in their drinks.
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Growing post-pandemic social gatherings are also expected to increase demand for various mixers, including tonic water. As consumers are looking for low calorie foods and beverages, the demand for tonic / diet water is expected to increase rapidly in the coming years, especially in North America and Europe.
Tonic water is purchased primarily through off-the-shelf distribution channels such as Walmart, Target, Tesco, and online channels such as Amazon, Dan Murphy, and Instacart. Tonic water acts as an alternative to cola and therefore is also widely used in non-alcoholic cocktails. Growing domestic consumption patterns among consumers have led to the purchase of tonic water through out-of-the-box channels.
Key players in this market are investing in research and development to innovate and introduce new products to the market. For example, in March 2022, Fever-Tree introduced two new flavors of Raspberry and Rhubarb tonic water in Spain. According to the company, it’s an ideal mixer for gin and strawberry vodka.
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1. Keurig Dr Pepper Inc.
2. Fever tree
4. SEPOY & CO.
6. MIXERS Q
7. EAST IMPERIAL BEVERAGE CORPORATION
9. THREE CENTS
10. Polar drinks
11. Strange love
12. Fitch and Leedes
14. White Rock Drinks
15. The great gentleman
• Product insights
o Light / Diet
• Insights into taste
o Not flavored
• Insights into the distribution channel
o Out of commerce
Supermarkets and Hypermarkets
o On the market
or North America
or Asia Pacific
o Central and South America
o Middle East and Africa
United Arab Emirates
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About the report:
The global tonic water market is analyzed by value (millions of dollars). All segments were analyzed on a global, regional and national basis. The study includes analysis of over 30 countries for each part. The report analyzes the drivers, opportunities, constraints and challenges to gain a critical view of the market. The study includes Porter’s five forces model, attractiveness analysis, commodity analysis, supply, demand analysis, competitive position grid analysis, distribution and analysis of marketing channels.
About Brainy Insights:
The Brainy Insights is a market research firm, aimed at providing actionable insights through data analytics to companies to improve their business acumen. We have a robust forecasting and estimating model to meet clients’ goals of achieving high quality results in a short amount of time. We provide both custom (customer specific) and group reports. Our union reporting repository is diverse across all categories and subcategories in domains. Our customized solutions are tailored to meet the needs of customers, whether they are looking to expand or are planning to launch a new product in the global market.
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