The e-learning market in the United States will record a CAGR of 17%, the advent of advanced technologies will be a key trend

NEW YORK, September 22, 2022 / PRNewswire / – One of the key trends in the US e-learning market is the advent of advanced technologies. The United States is among the first to adopt advanced technologies such as AR, VR and virtual assistants, which have been incorporated into e-learning products. The implementation of such technologies in education has led to the evolution of the e-learning landscape in the country. AR and VR systems and headsets offer students new ways to engage by simulating a virtual environment and role-playing games, which provide a personalized and hands-on learning experience. The country’s technological maturity and the evolution of student demand have created the need for convenience and innovations in the e-learning value chain. Students can learn efficiently and effectively using advanced technologies such as AR and VR.

The e-learning market in the United States is expected to grow 36.54 billion dollars from 2020 to 2025. In addition, the growth momentum of the market will accelerate at a CAGR of 17% during the forecast period. In addition, the market’s year-over-year growth momentum in 2022 will be 15.95%.

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US e-learning market: challenge

Competition from MOOCs will challenge the US e-learning market during the forecast period. In the United States, there are several MOOCs available on the market. MOOCs offer an open environment and provide free access. They are also affordable compared to e-learning. The benefits of MOOCs, such as free access, community support, and a wide range of content, will attract diverse students. The scope of MOOCs is expanding due to their semi-synchronicity, engaging course design, incorporation of analytics, and free access to verified certificates and degrees from leading educational institutions and companies. In terms of functionality and student engagement, modern MOOCs are comparable to e-learning. Therefore, the growing demand for MOOCs will hinder the growth of the US e-learning market during the forecast period.

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US e-learning market: supplier landscape

The e-learning market in the United States is fragmented, and suppliers are implementing organic and inorganic growth strategies to compete in the market. Vendors are included in this report based on their services and product offerings. They are identified on the basis of their revenues, market dominance, geographic presence, product portfolio and financial data.

E-learning market in the United States: segmentation analysis

This report segments the US e-learning market by product (content, technology, and services) and by end user (higher education, company, and K-12).

Based on the end user, the content segment will be the largest contributor to market growth during the forecast period. This growth is attributed to factors such as the growing need for high quality e-learning content to enhance brand value and gain competitive advantage. There is a perpetual drive towards the digitization of education from the US government, which has increased the demand for high-quality content. Therefore, suppliers are providing customized educational materials based on the requirements of the course and curriculum of the institutions.

Learn about the contribution of each segment of the US e-learning market, summarized in concise infographics and in-depth descriptions. Download a FREE PDF Sample Report

Related reports

Self-learning e-learning market by product and geography – Forecasts and analysis 2022-2026: The market share of self-learning e-learning is expected to increase by $ 7.20 billion from 2021 to 2026.

E-Learning Courses Market by End User and Geography – 2022-2026 Forecast and Analysis: E-learning courses market share is expected to increase by USD 109.05 billion from 2021 to 2026.

Scope of the e-learning market in the United States

Report coverage


Page number


Reference year


Forecast period


Moment of growth and CAGR

Accelerate with a 17% CAGR

Market growth 2021-2025

36.54 billion dollars

Market structure


Year-on-year growth (%)


Competitive landscape

Leading companies, competitive strategies, area of ​​consumer involvement

Key profiled companies

Cengage Learning Holdings II Inc., Coursera Inc., Docebo Inc., edX Inc., Houghton Mifflin Harcourt Co., Instructure Inc., John Wiley & Sons Inc., McGraw-Hill Education Inc., Pearson Plc and Udemy Inc.

Market dynamics

Core Market Analysis, Market Growth Inductors and Barriers, Fast and Slow Growing Segment Analysis, COVID-19 Impact and Recovery Analysis, and Future Consumer Dynamics and Market Condition Analysis for the Forecast Period.

Expertise for customization

If our report did not include the data you are looking for, you can contact our analysts and customize the segments.

Browse reports on consumer discretionary markets



Market landscape

  • Market ecosystem
  • Value chain analysis

Market sizing

  • Market definition
  • Market segment analysis
  • Market size 2019
  • Market outlook: Forecasts for 2019 – 2024
  • Impact of the COVID-19 pandemic on the US market

Five Forces Analysis

  • Summary of the five forces
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of newcomers
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market segmentation by product

  • Market segments
  • Comparison by product
  • Content – Market size and forecasts 2019-2024
  • Technology – Market Size and Forecasts 2019-2024
  • Services – Market size and forecasts 2019-2024
  • Market opportunity by product

Market segmentation by end user

  • Market segments
  • Comparison by end user
  • Higher Education – Market Size and Forecasts 2019-2024
  • Corporate – Market size and forecasts 2019-2024
  • K-12 – 2019-2024 market size and forecast
  • Impact of the COVID-19 pandemic on the end-user segment
  • Market opportunity from the end user

Customer landscape

  • Overview
  • Market driver
  • Market challenges
  • Market trend

Seller landscape

  • Overview
  • Seller landscape
  • Disturbance of the landscape

Supplier analysis

  • Covered suppliers
  • Positioning of suppliers on the market
  • Adobe Inc.
  • Cengage Learning Holdings II Inc.
  • D2L Corp.
  • Houghton Mifflin Harcourt Co.
  • Instructure Inc.
  • John Wiley & Sons Inc.
  • McGraw-Hill Education Inc.
  • Pearson Plc
  • Providence Equity Partners LLC
  • RELX Plc


  • Scope of the report
  • Currency conversion rates per US $
  • Research methodology
  • List of abbreviations

About Technavio

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