- Uprise is a personal finance app that helps Gen Z professionals optimize their finances.
- Uprise offers personalized recommendations for financial products and helps users maximize their benefits.
- See the pitch deck used by its co-founders to raise $ 1.4 million in pre-seed funding.
Jessica Chen Riolfi continued to hear the same concern from users during her time in financial technology companies focused on personal finance: “I don’t know what I’m doing.”
Chen Riolfi was considering which stocks to choose on Robinhood or attempting to break out of living wages into wages using Earnin, a paid access startup, Chen Riolfi found that users often struggled to figure out the best way to save, spend and invest.
In her latest role, Chen Riolfi hopes to finally help users overcome their doubts and confusion as the co-founder and CEO of Uprise, a free financial coaching app that aims to bring a typically limited offering to individuals with wealth. net raised to a wider audience.
“What we are building at Uprise is really seeing ourselves as democratizing access to private family offices,” Chen Riolfi told Insider. “There is someone out there who keeps an eye on and optimizes your finances. Helping people sleep better at night – that’s really the feeling we’re trying to convey.”
Uprise announced a preliminary funding round of $ 1.4 million on July 11, with backing from investors including Contrary Capital, Hustle Fund, On Deck and Dash Fund. The round also includes the participation of angels such as SoFi co-founder Dan Macklin, Edward Kim, co-founder of payroll and human resources software company Gusto, and Nick Hungerford, founder of Nutmeg, a European robo-advisor company that was acquired. by JPMorgan in 2021.
Uprise helps users avoid leaving money on the table
Once a user shares their data with Uprise, the app recommends financial products to best optimize their specific financial situation, including retirement savings, debt payments and investments. Recommendations can range from the right amount of money to keep in a checking account to the best high-yield savings accounts for emergency funds.
A key difference between Uprise and other personal finance offerings is its advice on how to manage employee benefits, thanks to the experience of co-founder Chris Goodmacher at human resources startup Justworks, where he was the company’s second employee.
“I’ve seen all that money left on the table,” he said of employees who have struggled to maximize their business benefits like 401k games and stock purchase plans. Uprise also does not require users to have a minimum account balance or net worth.
Uprise says its recommendations are 90% automated, but always include a manual review and recommendations from a financial advisor. The company has a certified financial planner on staff to help create plans and recommendations for users and plans to become a registered investment advisor soon to be able to offer investment advice to users.
Uprise’s main source of income is currently affiliate partnerships for products recommended to users. Although its services are currently free, the startup is considering developing a premium membership tier that would allow users more individual access to their assigned financial advisor and more regular account monitoring and check-in. It is also evaluating partnerships that would allow users to access exclusive interest rates and investment opportunities through the partners.
The demand for services such as Uprise’s has increased as market fears rise
As markets continue to slump and fears of a recession whirlwind, Chen Riolfi says demand for Uprise’s product has only grown, especially among the platform’s target demographic of young single professionals. During the month of May, the app’s waitlist grew 33% to over 7,000 users.
Chen Riolfi said that in the past six weeks Uprise has seen a “fundamental shift” in the goals and concerns of users who have integrated into the platform. Instead of aiming to optimize their finances and look at long-term goals, users are now much more interested in managing their current risk and navigating rising markets.
“For us, a large part of our reasons to scale up and accelerate is to be able to help more people with their questions right now, when that need is so important,” he said.
While helping users get through a tough time is high on the minds of Uprise’s founders right now, they hope that no matter the state of the economy, they can help more users demystify their finances and break down boring stereotypes about wealth management. .
“His reputation is that of a person in a suit and tie behind a mahogany desk: he doesn’t understand cryptocurrencies, he doesn’t understand what they’re going through,” said Chen Riolfi. “I think a lot of what differentiates us is also that we understood it, and we were there not so long ago.”