Men’s Skin Care Market to Grow by $5.78 Billion; Driven by innovation and portfolio extension leading to product premiumisation

NEW YORK, November 21, 2022 /PRNewswire/ — The “Men’s Skincare Market by Product, Distribution Channel and Region: Forecast and Analysis 2022-2026The report has been added to the Technavio offer. The report forecasts a growth in the size of the market USD 5.78 billion, accelerating to a CAGR of 6.77% over the forecast period. The report provides a detailed analysis of factors influencing market growth, vendor landscape, product launches, regional growth opportunities, and much more. Understand how purchasing the report can directly impact your revenue. Download a free PDF report example

Key growth drivers:

The market is driven by innovation and portfolio extension leading to product premiumisation. The main concerns among customers are aging, acne and pigmentation. Innovative skincare products should have the right combination of premium quality ingredients and this leads to product premiumization. Product premiumization serves as a price driver in the market, as it increases the revenue of the vendors of the global men’s skin care products market. The global market for men’s skincare products requires regular innovations, as customers are always looking for innovative products that offer an optimal level of use. Therefore, the vendors are focusing on expanding their existing product lines by introducing new high-quality men’s skincare products as per customers’ needs. All these factors will have a positive impact on the growth of the market in focus. Know the impact of drivers, trends and challenges on the growth of the global men’s skin care products market. Buy now!

Vendor landscape:

The global market for men’s skincare products is fragmented with the presence of several regional and international players. Suppliers are focusing on new product launches and M&A activities to stay competitive and gain an edge over their rivals. The Men Skin Care Products Market Forecast Report offers insights into key vendor profiles. Profiles include information on the production, sustainability and outlook of leading companies including,

  • Amway Corp.
  • Beiersdorf Aktiengesellschaft
  • Coty Inc.
  • Dr. Babor GmbH and Co. KG
  • Clarins group
  • Henkel AG and Co. KGaA
  • Kao Corp.
  • Loccitane International SA
  • LOreal SA
  • LVMH Moet Hennessy Louis Vuitton SE
  • Mountain Valley Springs India Pvt. Ltd.
  • Oriflame Holding AG
  • Revlon Inc
  • Shiseido Co. Ltd.
  • The Avon Co.
  • The Body Shop International Ltd.
  • The Clorox Co.
  • Estee Lauder Co. Inc.
  • The Procter and Gamble Co.
  • Uniever group

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Segment that generates revenue

On the end users side, the market is analyzed through the offline and online distribution channel segments. The offline segment accounted for the highest sales in the market in 2021. Products sold through physical stores are considered offline sales. In physical stores, shoppers can check the products before buying them. Specialty shops, supermarkets and hypermarkets, clinics and medical institutes, drugstores, convenience stores and department stores, and clubhouses are some of the offline distribution channels for men’s skincare products.

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Related reports:

  • The cosmetics market share should increase by USD 78.89 billion from 2021 to 2026 and the market growth momentum will accelerate to a CAGR of 5.36%. Increasing population aging is one of the key factors driving the growth of the global cosmetics market.
  • The personal care market for men it is expected to grow USD 18.34 billion with a CAGR of 9.04% during the forecast period 2021 to 2026. The growing popularity of emerging fashion trends among Millennials is one of the key factors supporting the growth of men’s personal care market.

Market scope of men’s skin care products

Report coverage


Page number


Reference year


Forecast period


Growth momentum and CAGR

Accelerates to a CAGR of 6.77%

Market growth 2022-2026

USD 5.78 billion

Market structure


Year-Over-Year Growth (%)


Regional analysis

North America, Europe, APAC, South America, the Middle East and Africa

Performing market contribution

North America at 32%

Main consuming countries

United States, Canada, China, Japan, Germany and the United Kingdom

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Profiled companies

Amway Corp., Beiersdorf Aktiengesellschaft, Coty Inc., Dr. Babor GmbH and Co. KG, Groupe Clarins, Henkel AG and Co. KGaA, Kao Corp., Loccitane International SA, LOreal SA, LVMH Moet Hennessy Louis Vuitton SE, Mountain Valley Springs India Pvt. Ltd., Oriflame Holding AG, Revlon Inc, Shiseido Co. Ltd., The Avon Co., The Body Shop International Ltd., The Clorox Co., The Estee Lauder Co. Inc., The Procter and Gamble Co and Unilever Group

Market dynamics

Analysis of the main market, drivers and barriers to market growth, analysis of the fast and slow growing segments, the impact of COVID-19 and future consumer dynamics and market condition analysis for the forecast period.

Customization expertise

If our report didn’t include the data you’re looking for, you can reach out to our analysts and customize the segments.



Market landscape

Market sizing

  • Market definition
  • Market segment analysis
  • Market size 2021
  • Market prospects: forecasts for 2021-2026

Analysis of the five forces

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of newcomers
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market segmentation by product

  • Market segments
  • Comparison for product placement
  • Facial Skin Care Products – Market Size and Forecast 2021-2026
  • Body Skin Care Products – Market Size and Forecast 2021-2026
  • Market opportunity by product

Market segmentation by distribution channel

  • Market segments
  • Comparison by distribution channel placement
  • Offline – Market Size and Forecast 2021-2026
  • Online – Market Size and Forecast 2021-2026
  • Market opportunity by distribution channel

Customer landscape

Geographic landscape

  • Geographic segmentation
  • geographical comparison
  • APAC – Market Size and Forecast 2021-2026
  • Europe – Market size and forecast 2021-2026
  • North America – Market size and forecast 2021-2026
  • South America – Market size and forecast 2021-2026
  • MEA – Market Size and Forecast 2021-2026
  • Main leading countries
  • Market opportunities by geographical area
  • Volume Drivers – Demand has driven growth
  • Market challenges
  • Market trend

Seller landscape

  • Overview
  • landscape disturbance

Seller analysis

  • Covered sellers
  • Market positioning of suppliers
  • Beiersdorf AG
  • Clarins group
  • L’Occitane International SA
  • L’Oréal SA
  • Procter & Gamble
  • Revlon Inc.
  • Shiseido Co. Ltd.
  • The Body Shop International Ltd.
  • The Estee Lauder Companies
  • Unilever SpA


  • Purpose of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of Abbreviations

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