Huobi will strive to add value to its business and provide safe and professional services to its users during the rebranding. Various technologies and resources will also be integrated into Huobi’s global public chain ecosystem, including the technology and resources offered by the public chains HECO and TRON, as well as the bridge between their chains, the BTTC.
Huobi: new brand, new strategies
Huobi Global was renamed Huobi. The updated company name consists of the Chinese characters “火” and “必”. Originally from Chinese culture, the first character symbolizes perpetual vitality and the transmission of this vitality to subsequent generations. The second means determination to succeed, illustrating Huobi’s goal to return to the top three positions in the industry.
In Chinese, the character “必” can also be seen as an amalgamation of the characters “心” and “义”, meaning “heart” and “righteousness” respectively. By displaying the symbolism behind these two Chinese characters, Huobi demonstrates its commitment to providing professional digital asset management services from the heart to users around the world. He also aligns with the company’s mission, “strengthen resources, promote financial inclusion.”
Also, the updated name represents Huobi’s vision ‘technology changes the world’ upholding the Chinese virtue of righteousness, implementing the brand philosophy, contributing to the innovation and development of blockchain technology and virtual assets, and embodying the brand philosophy ‘science and technology forever’.
After the completion of the brand upgrade, Huobi will work to improve the brand through various strategies. Since Huobi’s inception, the company has placed great emphasis on developing high-quality designs to market, which will remain a key component of Huobi’s business strategy in the future. With the HT (Huobi Token) voting system, Huobi returns the list to its users, who can now vote on the lists with their HT. The company also intends to make HT the center of the platform’s activities.
In addition to creating cutting-edge assets and supporting assets with strong market potential, the company will nurture communities built around projects and enable them to thrive. Intending to use science and technology forever, Huobi will continuously strive to create a more secure and stable environment for users to participate in early-stage quality projects, supporting the continued growth of the global virtual asset industry .
In order to further expand its global footprint, Huobi plans to establish a presence in the Caribbean region, a region well positioned to become a virtual resource hub due to its open regulatory environment, standard legal systems, and use of English as the primary language. In addition, Huobi plans to increase its investments in Southeast Asia, Europe and other regions with high growth potential for its user base.
Huobi will seek to achieve growth through strategic mergers and acquisitions that will help create a robust Huobi ecosystem worldwide in accordance with its planned expansion. Furthermore, the company will make great efforts to recruit top-notch talents in the blockchain and virtual assets industries. Furthermore, Huobi intends to contribute significant resources and technology to the development of a global ecosystem of public chains, integrating the technology and resources available from HECO and TRON public chains and BTTC cross-chain bridge. Huobi is deeply committed to innovation and will continue to grow its business with that commitment.
In addition to receiving numerous financial licenses in different countries and regions, Huobi currently serves more than 50 million customers in more than 160 countries worldwide. It is Huobi’s policy to adhere to the regulations of each country in which it operates to ensure compliance with the law. As part of Huobi’s global business strategy, the company will expand its cooperation with other countries and develop a business model that meets international standards.
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