Google’s main update September 2022 is live

Google Search has begun rolling out the second general base update of the year, the September 2022 base update. It started on September 12, 2022 at around 11:25 am ET and can take about two weeks to roll out.

This update followed the completion of Google’s helpful content update that ended on Friday, September 9th. I’m surprised, I was told that after the helpful content update we would get the fifth product review update, but that’s okay, we have a major update instead.

So far we are seeing that this basic update is already taking hold and causing a lot of widespread volatility. Both the early rumors within the SEO community are showing this and Google’s tracking tools as well. Some are showing a 20-60% drop in traffic since launch. It’s too early to be sure, but I wanted to share what we’ve seen so far.

Quick info on Google’s September 2022 Broad Core update

Here are the most important things we know right now in short form:

  • First name: Google general update September 2022
  • Launched: September 12, 2022 at around 11:25 pm ET
  • Unroll: It will take about a week or two to launch
  • Targets: Review all types of content
  • Penalty: It is not a sanction, it promotes or rewards great web pages
  • Global: This is a global update that affects all regions, in all languages.
  • Impact: Google didn’t tell me what percentage of queries or searches this update affected, but so far this appears to be a typical core update that stretches and the impact is quick.
  • To discoverMajor updates affect Google Discover and other features, even feature snippets and more.
  • To retrieve: If you’ve been impressed with this, you’ll need to look at your content and see if you can do better with Google’s basic update recommendations.
  • Update: Google will make periodic updates to this algorithm but may not communicate such updates in the future. Maybe this is what we’ve seen in the last couple of weeks or all those unconfirmed Google updates.

Here is the tweet announcing it and which links to the page that says “September 12, 2022 – September 2022 major update released. Rollout may take 2 weeks to complete.”

It will be a great update

Time will tell, but basic updates tend to be noticeable and SEOs generally see widespread changes with these updates. Also Danny Sullivan has somehow hinted that we may see changes with the next major update, as Glenn Gabe reminded us below. But not because the helpful content update and core updates are related, they aren’t. Plus because the scores together might tip some scales for some, if they have trouble with both separate grading systems …

All languages ​​/ Global

Recall that major updates now impact all languages ​​and are global updates:

Previous Broad Core updates

It will take a couple of weeks to implement and it has been around four months since the last update, which was the last major update in May 2022 on May 25, 2022. Previously there was the November 2021 major update from November 17 as of November 30. Previous major updates before the November update were July 2021 and then a month earlier with the June major update. The previous one was 6 months before the June update, December 3, 2020 called the December 2020 main update. Previously there was a 7-month lag from May 4, 2020, the May 2020 main update. The previous one was the January 13, 2020, the main update for January 2020 and the previous one was September 24, 2019, the main update for September 2019. Oh, that was June 3, 2019, the main update for June 2019 and I can go on to infinite.

SEO Chatter on the May 2022 Major Update

Here are some of the chatter I see at the beginning of WebmasterWorld, as I said, it started pretty fast.

Seeing a massive drop in traffic, but no change in SERP rankings

A huge drop today … wowwww

25 ~ 30% drop πŸ™

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Some of the first chat on Twitter:

Monitoring tools in the major update of May 2022


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Advanced Web Leaderboards:

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SERP metrics:

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Cognitive SEO:

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What have you noticed so far?

Discussion in the forum a Twitter and Webmaster World.

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