Global Digital Marketing Software Market Report 2022

The report “Digital Marketing Software Global Market Report 2022” has been added to ResearchAndMarkets.com offer.

The global Digital Marketing Software market is projected to grow from $56.77B in 2021 to $67.53B in 2022 at a compound annual growth rate (CAGR) of 18.95%. The digital marketing software market is projected to grow to USD 141.84 billion in 2026 at a compound annual growth rate (CAGR) of 20.38%.

The main types of solutions in digital marketing software are CRM software, email marketing, social media, search marketing, content management, marketing automation, campaign management and other solutions. CRM software solutions are provided to manage a company’s relationships and interactions with customers and prospects. CRM software helps improve digital marketing campaigns with audience data logging.

North America was the largest region in the digital marketing software market in 2021. Asia Pacific is expected to be the fastest growing region over the forecast period. Regions covered in Digital Marketing Software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East & Africa.

The growth in internet penetration is driving the growth of the digital marketing software market. Internet penetration is on the rise with the growing use of smartphones and the growing influence of social networking sites. The growing presence of social media and social advertising and the growing dependence on the internet and broadband connection are responsible for the growth of the digital marketing software market. Companies are leveraging the growth in internet penetration for digital marketing strategies to analyze consumer behavior and preferences in real time and market themselves.

This will create significant demand for digital marketing software as this software solution is the best tool for targeting online audiences. For example, according to DataReportal statistics, the US Internet penetration rate was approximately 92.0% in 2022, which increased by 2.8% reaching 8.4 million Internet users between 2021 and 2022. Similarly, the internet penetration rate in the UK was around 98.0% in 2022, which increased by 0.4% reaching 300k internet users between 2021 and 2022. Therefore, the demand for digital marketing software will increase with the increasing penetration of the internet.

Technological advancement is a key trend that is gaining popularity in the digital marketing software market. Technological advancement includes the use of artificial intelligence (AI) tools in digital marketing software that redefines customer-facing services for digital marketers by improving productivity and optimizing the user experience.

Leveraging AI to improve customer experience can deliver four significant advancements such as chatbots, predictive and targeted content, content production, and image recognition capabilities. Any of these can enhance digital marketing while delivering more targeted and relevant content to your target users. For example, in September 2020, Mailchimp, a US-based all-in-one marketing platform, launched a suite of AI-powered solutions that help customers design their own graphic assets and write better content lines. subject of emails. It also assists companies in determining the next best course of action. It also offers personalized product recommendations for shoppers and prediction tools for behavioral targeting and other features.

Scope
Covered markets:

1) By Solution: CRM software; email marketing; social media; research marketing; Content management; Marketing automation; Campaign management; Other solutions
2) For Services: Professional Services; Managed Services
3) By distribution: Cloud; Headquarter
4) By size of the organization: large companies; Small and Medium Enterprises (SMEs)
5) By Sector: BFSI; Transportation and logistics; Consumer goods and retail; Education; Health care; Production; Media and entertainment; Telecom and IT; Travel and Hospitality; Other industries

Main topics covered:

1. Executive Summary

2. Digital Marketing Software Market Characteristics

3. Digital Marketing Software Market Trends and Strategies

4. Impact of COVID-19 on Digital Marketing Software

5. Digital Marketing Software Market Size and Growth

6. Digital Marketing Software Market Segmentation

7. Regional and country analysis of the digital marketing software market

8. Asia-Pacific Digital Marketing Software Market

9. China digital marketing software market

10. Digital Marketing Software Market in India

11. Japan Digital Marketing Software Market

12. Australian Digital Marketing Software Market

13. Digital Marketing Software Market in Indonesia

14. South Korea Digital Marketing Software Market

15. Western Europe Digital Marketing Software Market

16. UK Digital Marketing Software Market

17. German Digital Marketing Software Market

18. Digital Marketing Software Market in France

19. Eastern Europe Digital Marketing Software Market

20. Russian digital marketing software market

21. North America Digital Marketing Software Market

22. Digital Marketing Software Market in the United States

23. South America Digital Marketing Software Market

24. Digital Marketing Software Market in Brazil

25. Middle East Digital Marketing Software Market

26. Digital Marketing Software Market in Africa

27. Digital Marketing Software Market Competitive Landscape and Company Profiles

28. Major Mergers & Acquisitions in the Digital Marketing Software Market

29. Future prospects and potential analysis of the digital marketing software market

30. Appendix

Companies mentioned

  • Adobe Inc.
  • Hubspot Inc.
  • International Business Machines Corporation
  • Marketo Inc.
  • Microsoft Corporation

For more information about this report, please visit https://www.researchandmarkets.com/r/eqbgb0

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