Washington, DC, August 10, 2022 (GLOBE NEWSWIRE) — The Foundation for Financial Planning (FFP), a 501(c)(3) non-profit organization dedicated to expanding access to pro bono financial planning for individuals in crisis or in need, is partnering with the Financial Behavior Keynote Group to launch a series of free webinars focused on developing soft skills for advisors, specifically aimed at those who work with pro bono clients. Starting in September, the four webinar series will cover:

  • Diversity and inclusion: empathy or sympathy?*
    • With Dr. Michael G. Thomas Jr. on Sept. 7, 2022 at 1:00 PM ET
  • Leverage customer strengths to create behavior change*
    • With Dr. Kristy Archuleta on November 3, 2022 at 1 PM ET
  • The Psychology of Money: Understanding a Client’s Financial Decisions**
    • With Dr. Mary Bell Carlson, CFP®, AFC® on January 18, 2023 at 1:00 PM ET
  • Helping customers overcome money anxiety**
    • With Ryan Law, CFP®, AFC® on March 15, 2023 at 1:00 PM ET

Dr. Mary Bell Carlson, CFP®, AFC®, president of the Financial Behavior Keynote Group, says, “Influencing client behavior is a critical part of any financial advisor’s role and can be especially important in the pro bono setting. A pro bono volunteer counselor can be more effective if they understand the emotional and psychological factors that connect to money-related behaviors, especially when dealing with clients who are struggling financially and may never have engaged with a trusted financial services professional.

While the webinars are aimed at advisors doing pro bono work, the sessions are open to all financial advisors looking to elevate their emotional intelligence. The series is part of FFP’s education and training offerings, helping financial planners develop skills and techniques to meet the needs of all clients, regardless of income level. The four webinar series is sponsored by BlackRock.

Upcoming Dr. Thomas and Dr. Archuleta presentations have been approved for CFP® CE credit, with the two 2023 presentations currently pending approval. In addition to educational webinars, FFP offers various resources to help volunteers meet the needs of underprivileged populations, including Pro Bono Financial Planning Volunteer Training, toolkits, worksheets, and more.

Jon Dauphiné, Chief Executive Officer of the Foundation for Financial Planning, adds: “We are thrilled to have the experts from the Financial Behavior Keynote Group partner with FFP to make this webinar series possible. This fantastic offering will enrich FFP’s ongoing efforts to deliver education and skills development to pro bono volunteers.”

Counselors can learn more and register for individual webinars by visiting

*Qualifies for CE credits

**Approval pending for CE credits

Learn more about webinars

First session: Diversity and inclusion: empathy or sympathy?

September 7, 2022

Dr. Michael G. Thomas Jr. is an accredited financial advisor (AFC®listen) and lecturer at the University of Georgia. His research focuses on financial empathy, the effects of data visualization on financial behavior, and the connection between brain function and money. Dr. Thomas’ lifelong goal is to help underprivileged communities establish, grow and sustain their wealth using an intra- and inter-household wealth creation process.

Dr. Thomas uses the platform of empathy and compassion to illustrate how diversity and inclusion efforts are most effective from a place of empathy, not sympathy. During this talk, he unveils the differences between empathy and sympathy, the effects on diversity and inclusion based on these lenses, and how to effectively use empathy in your diversity and inclusion efforts.

Session Two: Leveraging Clients’ Strengths to Create Behavior Change

November 3, 2022

Dr. Kristy Archuleta is an internationally recognized and award-winning professor of financial planning at the University of Georgia, a licensed marriage and family therapist, and a Certified-I™ Financial Therapist. Known for her contributions to the development of financial therapy, she is a co-founder of the Financial Therapy Association, the Journal of Financial Therapy, and the nation’s first academic financial therapy program. He currently serves on the board of directors of the National Association of Personal Financial Advisors, the certification committee of the Financial Therapy Association, and three editorial review committees.

Financial therapy is the integration of emotions, thoughts, behaviors, relationships and its effect on financial and general well-being. Financial therapists tap into one or more of these areas to help clients make changes to improve individual, couple, and family financial and overall well-being. This presentation introduces the basics of financial therapy, including what it is, clients’ financial beliefs, 2-3 tools professionals can implement with their clients, and how to partner with a financial therapist.

Session Three: The Psychology of Money: Understanding a Client’s Financial Decisions

January 18, 2023

Dr. Mary Bell Carlson, PCP®FC extension® is an expert on financial behavior and a well-known speaker and author. Mary has worked in both the military and government for over a decade, helping improve the personal finances of her clients. Mary started Chief Financial, a personal financial education blog to help other busy moms. She is also the co-host of the Real Money podcast, Real Experts and an adjunct faculty member for the financial planning programs at the University of Georgia and Texas Tech University.

Recognition of the impact of psychology on financial decisions is steadily increasing, as evidenced by the CFP Board’s recent decision to include psychology components in the updated CFP® exam. This webinar will focus on the impact of psychology on clients’ financial decisions, with an emphasis on communication essentials that can be directly applied in practice.

Session Four: Helping Clients Overcome Anxiety About Money

March 15, 2023

Ryan Law, PCP® and FCA®, is the director of the Utah Valley University (UVU) Money Success Center. An award-winning educator who teaches financial counseling courses within the Personal Financial Planning program at UVU, Ryan is also the author of the book “Student Loan Planning” and co-editor of the book “Financial Counseling.”

Money consistently tops the list of stressors for Americans Money is also the leading cause of stress in relationships. In this presentation, Ryan will discuss money anxiety and the methods financial advisors can use to help their clients overcome money anxiety through education, the physical office environment, money awareness, and communication skills.

About the Financial Planning Foundation

The Foundation for Financial Planning (FFP) is a 501(c)(3) charitable organization headquartered in Washington, DC dedicated solely to supporting the provision of pro bono financial planning to at-risk populations, including active military members and veterans injured people, people with cancer and other serious medical diagnoses, the elderly and family caregivers, low-income individuals and their families, domestic violence survivors, and many more. Dedicated to enhancing pro bono financial planning, FFP has provided more than $8.3 million in grants to national and community pro bono programs; worked with partners to activate more than 24,000 financial planners to volunteer their time and talents; and has acted as a leader and catalyst in fostering a rich tradition of pro bono services throughout the financial planning profession. Visit to learn more.

About the Financial Behavior Notes Group

Financial Behavior Keynote Group, LLC was founded in 2022 as a consortium of financial behavior experts who have spent years studying financial behavior and implementing proven solutions for clients. They are a full-service advisory and keynote team catering to financial planning, coaching, counseling and therapy professionals. Visit to learn more.


Leave a Reply

%d bloggers like this: