Dreamforce 2022 brings 40,000 people, singer Bono and more to San Francisco

On Tuesday, a wave of Dreamforce attendees saturated the streets around Moscone Center, bringing a 2019-like crowd into downtown San Francisco at the city’s largest conference in three years.

A crowd of 40,000 exhausted people took control of a closed block on Howard Street and all three Moscone Center structures, with huge lines and pedestrian congestion outside each building. The convention halls and escalators were packed with people, who largely seemed indifferent to COVID, as only a few wore masks. They marveled at a show that included a 30-foot man-made waterfall complete with foam rock formations, a puppy play area, and digital recordings of butterflies at the entrance, all meant to evoke the National Park theme of the conference.

It was a mix of summer camp, art mega-festival, and heavy corporate branding, with tech heavyweights like Amazon, TikTok, and IBM all running extravagant stands in the Moscone South exhibition area. Exhibits included a mini ski lift featuring Salesforce cartoon mascots and a wooden campground. There were nearly half a dozen overflow seats, broadcasting live video from speakers and panels.

Celebrities including singer Bono, actor Matthew McConaughey and former Vice President Al Gore will speak at the event this week.

Derek Williams guides attendees as they make their way to the exhibit hall during the Dreamforce 2022 conference in San Francisco.

Carlos Avila Gonzalez / The chronicle

Salesforce co-CEO Marc Benioff said at a press conference Tuesday that it was the biggest Dreamforce ever. The company previously said there were more paid attendees on the spot than in 2019.

Leave a Reply

%d bloggers like this: