Apple, Google, Amazon will launch new gadgets: what to expect

Apple launches the iPhone 13 in the UK

Ming Yeung | Getty Images

Apple, Google, Amazon, Samsung and other companies are bracing for an intense fall filled with many new gadget launches.

It’s like a watch. Big tech companies launch the latest products, such as phones, watches, or even flying safety robots and drones, starting in August and through November, to prepare for the holiday shopping rush.

Samsung will kick off next week, August 10, when it announces new foldable phones, giving it a chance to attract consumers before Apple holds its iPhone event in September. New products at Apple’s fall events have a direct impact on the company’s balance sheet. The holiday quarter is typically Apple’s largest. For example, it posted record revenue last year for the three months ending December 25th.

Meanwhile, Google has promised to launch its next phone with a brand new chip and its first Apple Watch competitor this fall. And don’t forget Amazon: it typically announces new Echos products, Fire TV, and sometimes throws some surprises, like last year’s Astro Robot, at an event held between September and November.

There’s a lot, so here’s a rundown of what to expect.


Samsung Galaxy Z Fold 2


Here’s what to expect: Samsung will debut the next generation of its foldable smartphones – teasers confirmed – including the Galaxy Z Fold 4 and Galaxy Z Flip 4.

Customers can already pre-order one of these new smartphones, even if they haven’t been announced yet. Some of the main complaints about the foldable phones have been the price of the high-end Galaxy Z Fold model and the obvious seam breaking the phone’s display. Any drop in price or upgrade to make the crease less noticeable will be noticeable. Samsung typically announces new headsets, tablets, and smartwatches to compete with Apple’s iPad, AirPods, and Apple Watch as well.

Here’s what launched last August: Last year, Samsung unveiled the Galaxy Z Fold 3, which was priced at $ 1,799 and the Galaxy Z Flip 3 for $ 1,000. It also announced the Galaxy Buds 2 headphones and the Galaxy Watch 4.


Customers walk past a digital display of the new green Apple iPhone 13 pro inside the Apple Store on 5th Avenue in Manhattan, New York on March 18, 2022.

Mike Segar | Reuters

Here’s what to expect:

Apple is reportedly planning four iPhone 14 models this year, according to Bloomberg, who said we can expect new features such as an always-on display on the high-end Pro models. The same report stated that Apple may ditch the 5.4-inch iPhone mini and instead launch a more affordable large-screen iPhone with a 6.7-inch screen. This suggests that Apple will launch an iPhone 14, an iPhone 14 with a larger screen, iPhone 14 Pro and iPhone 14 Pro Max.

According to Bloomberg, Apple will also unveil three new Apple Watch variants, including a new entry-level SE model, a standard 8-series, and a rugged edition intended for extreme sports. The AirPods Pro earbuds should be updated and there is still talk of Apple’s first mixed reality earbuds, but those may come later as well.

However, Apple’s mixed reality headset would mark the company’s first major product launch since it unveiled the Apple Watch in 2015. The headset will combine elements of virtual and augmented reality, allowing users to place digital content in top of the real world, according to Bloomberg. Apple has been working hard on VR content, enlisting Jon Favreau to develop video content for his headphones, the New York Times said in June.

What it launched last September: Last year, at its Fall Product Event, Apple announced a new iPad and iPad mini, the Apple Watch Series 7, iPhone 13, iPhone 13 mini, and iPhone 13 Pro Max.


Google Pixel 7 and 7 Pro


While Google doesn’t make much revenue from its hardware business, it will launch its first smartwatch and Google Pixel 7 as it continues to try to build momentum in the hardware market.

Here’s what to expect: Google has been announcing gadgets in October for years. At its I / O event in May, Google teased what’s at stake. Its latest phone, the Pixel 7, will have a second-generation Tensor processor and a glass design with a new aluminum camera bar. A larger Pixel 7 Pro model will ship with a triple lens camera. But we don’t know much about what’s new in the phones, such as pricing, or what the cameras and new chip are capable of, so expect to hear all about that.

Google also teased its Pixel Watch, the company’s first smartwatch, which launches this fall. In a May 11 tweet, Google said the watch “features the best of Google, plus Fitbit health and fitness experiences.” So, expect some sort of software link that provides new fitness and health features.

Updates may appear for at least one Google Nest product. A recent FCC filing from Google described a product they are working on as a “wireless device,” with connectivity ports similar to current Nest devices, according to 9to5Google. It hasn’t announced any new Nest thermostats or speakers since 2020, so those may be on deck.

What it launched last year: Last August, Google announced new Nest cameras and doorbells. Then, in October, Google unveiled all the details of its Pixel 6 and Pixel 6 Pro smartphones. These were the first smartphones to run on Google’s Tensor chip instead of Qualcomm’s processor.


Amazon Echo Show 15


Here’s what to expect: Amazon historically holds its hardware event in the fall, when it announces a number of gadgets, ranging from new Echos (like last year’s Echo Show 15, pictured above) to glasses with integrated Alexa and more.

The fourth generation Echo speaker launched in October 2020, so an update is needed unless Amazon continues to experiment with new form factors. Likewise, Amazon typically announces updates to its Fire TV products in the fall.

For the past couple of years, Amazon’s Ring has been making fun of the Ring Always Home Cam, a flying home security camera. It hasn’t launched yet, so it’s possible we’ll find out when it hits the market.

Here’s what launched last year: Amazon reserved few surprises last year, so this year could be just as exciting. Amazon unveiled its home robot Astro, which is still available by invitation only. It also announced its first smart thermostat, first Amazon-branded TVs, the Echo Show 15, and a new Halo View fitness tracker.


This Oculus photo shows what it could be like to play in an apartment.


Here’s what to expect: Meta, formerly Facebook, may have a new virtual reality headset on the bridge.

Bloomberg said in July that Meta is preparing to announce the Meta Quest Pro virtual reality set later this year. It will reportedly cost more than $ 1,000 and have a better screen, improved cameras, and support for improved graphics.

Meta’s Quest 2 headphones are currently the most popular on the market. As other players enter the race to develop the so-called “metaverse,” Facebook’s parent company will have to continue advancing its hardware to stay ahead. And it may want to get something ahead of whatever Apple is planning.

Here’s what launched last year: Last September Facebook unveiled its updated Portal video calling devices. It hasn’t released a new version of its Oculus device since September 2020.


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