Apple offers small and medium-sized businesses up to 10% off 14-inch and 16-inch MacBook Pro models in an effort to boost Mac sales over the holiday season, reports Bloomberg. This is a bigger discount than what companies typically offer, with Apple describing the deal as a “very special Mac campaign”.


During the October earnings call, Apple CFO Luca Maestri said Apple expects Mac revenue to “decline substantially” year over year between October and December.

Mac sales will decline because in 2021 Apple had a range of new Macs that included the 14-inch and 16-inch MacBook Pro models. In 2022, there are no updates for the Mac for the last few months of the year, and nothing is available to stimulate sales during the holidays.

Apple updated the MacBook Air and 13-inch MacBook Pro in June, but the 14-inch and 16-inch MacBook Pro models won’t see an update until 2023. Even Apple hasn’t updated the iMac, Mac mini, or Mac Pro. this year.

The launch of the ‌MacBook Air‌ in June drove significant Mac sales into fiscal fourth quarter of 2022 with Macs responsible for $ 11.5 billion in revenue, but apparently there won’t be enough momentum to match MacBook Pro sales. 2021.

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